Wherever there is a need for precise targeting and greater customer intelligence, Motivational DataSM can help. Industries with customers who have a high lifetime customer value will appreciate the rich insight Motivational Data provides. Automobiles, electronics, retail luxury goods and beauty/cosmetics are excellent categories because preferences in design, usage, and performance point to specific Motivational Styles. Travel and hospitality companies will benefit from better understanding consumer expectations with respect to activities and destinations. In fact, any business that takes a customer-centric view will appreciate Motivational Styles because it supports more relevant communications.
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